TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 0131457578
AV  - HF5415.13 .K64 2006
PY  - 2006///
CY  - Singapore, New York
PB  - Prentice Hall
N1  - Includes biblioraphical references and indexes; Understanding market management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth
ER  -