TY  - BOOK
AU  - Lee,K.Y.
AU  - Tanner,John F.
TI  - The business of marketing
SN  - 9780975228203
AV  - HF5415 .L4 2004
PY  - 2004///
CY  - Australia
PB  - Stratstar
KW  - Marketing
N1  - Includes bibliographical references (p. 652-660) and index; Introduction and overview -- The marketing environment -- Understanding the consumer -- Market segmentation -- Marketing research -- Product classification and services marketing -- Product management -- Product presentation -- Distribution -- The promotion mix -- Promotion methods -- Pricing
ER  -