TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John T.
AU  - Makens,James C.
TI  - Marketing for hospitality and tourism
SN  - 9781292020037
AV  - TX911.3.M3 .K68 2014
PY  - 2014///
CY  - Boston
PB  - Pearson
KW  - Hospitality industry
KW  - Marketing
KW  - Hospitality industry--Marketing
KW  - Tourism
N1  - Includes bibliographical references and index; Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- The marketing environment -- The role of marketing in strategic planning -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior  -- Organisational buyer behavior of group market -- Market segmentation targeting and positioning -- Designing and managing products -- Internal marketing -- Pricing products pricing considerations approaches and strategy -- Distribution channels -- Promoting products communication and promotion policy and advertising -- Promoting products public relations and sales promotion -- Professional sales --  Direct and online marketing -- Destination marketing -- Next years marketing plan -- The five gap model of service quality -- Forecasting market demand
ER  -