TY  - BOOK
AU  - Graham, John L.
TI  - International marketing
SN  - 9780071014830
AV  - HF1416 .C375 2012
PY  - 2002///
CY  - Boston.
PB  - McGraw Hill
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references (Bibliography: p. 801-805) and index; The scope and challenge of international marketing -- The dynamic environment of international trade -- Cultural dynamics in assessing global markets -- Culture, management style and business systems -- Financing the international operation -- The political and legal environment: a critical concern -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management -- Small and medium size enterprise internationalization --  Products for consumers -- Products and services for businesses -- International marketing channels -- Exporting, managing and logistics -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets
ER  -