TY  - BOOK
AU  - Ingram,Thomas
AU  - Laforge,Raymond W.
AU  - Avila,Ramon A.
AU  - Schwepker Jr,Charles H.
AU  - Williams,Miochael R.
TI  - Sales Management: analysis and decision making 
SN  - 9780324321050
AV  - HF5438 .S2 2006.
PY  - 2006///
CY  - Australia
PB  - Thomson South Western
KW  - Sales Management
N1  - Includes Index; Describing the personal selling function -- Defining the strategic role of sales function -- Developing the salesforce -- Directing the salesforce -- Determining the salesforce effectiveness and performance
ER  -