TY  - BOOK
AU  - Kotler,Philip
AU  - Kotler,Philip
TI  - Principles of marketing
SN  - 9781740098113
AV  - HF5415  .K6314 2003
PY  - 2002///
CY  - Harlow, England, New York
PB  - Prentice Hall
KW  - Marketing
N1  - Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996; "The European edition ... offers significant changes"--Pref; Includes bibliographical references and index; Creating excitement and value -- Market behavior and strategies -- Developing the marketing mix -- Extending market
ER  -