TY  - BOOK
AU  - Longenecker, Justin G.
AU  - Longenecker,Justin G.
TI  - Small business management: launching & growing entrepreneurial ventures 
SN  - 9780324226126
AV  - HD62.7  .L66 2006
PY  - 2006///
CY  - Australia, Mason, OH
PB  - South-Western Cengage Learning
KW  - Small business
KW  - Management
N1  - Includes bibliographical references (p. 701-718) and index; Entrepreneurship: a world of opportunity -- Starting from scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Understanding the numbers
ER  -