TY  - BOOK
AU  - Mason,Joseph Barry
AU  - Mayer,Morris Lehman
TI  - Modern retailing: theory and practice 
SN  - 0256128995
AV  - HF5429 .M328 1993
PY  - 1993///
CY  - Homewood, IL
PB  - BPI/Irwin
KW  - Retail trade
N1  - Includes bibliographical references; Retailing structure and strategy -- Monitoring the environment -- Deciding how to compete: planning for customers and operations -- Implementing retail strategy: retail-mix decisions -- Epilogue
ER  -