TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0324320884
AV  - HF5415.2 .Z54 2007
PY  - 2007///
CY  - Australia, [Cincinnati, Ohio]
PB  - Thomson/South-Western
KW  - Marketing research
N1  - Various multi-media instructional materials, including a web site, are available to supplement the text; Includes bibliographical references and index; Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases.
ER  -