TY  - BOOK
AU  - Crawford,C.Merle
AU  - Di Benedetto,C.Anthony
TI  - New products management
SN  - 9780073529882
AV  - HF5415.153 .C72 2008
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - New products
KW  - Management
N1  - Includes bibliographical references (p. 505-508) and index; The menu -- The new products process -- Opportunity identification and selection: Strategic planning for new products -- Preparation and alternatives -- Problem-based ideation: Finding and solving customer's problems -- Analytical attribute approaches: Introduction and perceptual mapping -- Analytical attribute approaches: Trade-off analysis and qualitative techniques -- The concept evaluation system -- Concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- Design -- Development team management -- Product use testing -- Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues
ER  -