TY  - BOOK
AU  - Jeannet,Jean-Pierre
AU  - Hennessey,H.David
TI  - Cases in global marketing strategies: Jean-Pierre Jeannet
SN  - 9780618310616
AV  - HF5415.13 .J4 2005
PY  - 2005///
CY  - Boston
PB  - Houghton MifflinCompany
N1  - Note on the world over-the- counter (OTC) drug industry -- Note on competitors in the OTC drug industry -- Note on OTC brands -- Ciba self medication -- Interactive computer systems corp. -- ICI paints -- Gillette international's TRAC II -- Toyota -- Delissa in Japan -- Marriott international -- Hewlett-Packard -- Xerox corporation -- Tonernow.com -- Euro RSCG worldwide -- Manchester united PLC -- Real Madrid club de futbol -- Football club ajax
ER  -