TY  - BOOK
AU  - Kotler Philip
AU  - Gary,Armstrong
TI  - Principles of marketing
SN  - 1740092627
AV  - HF5415 .K6314 2001
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Includes Index; Understanding marketing and the marketing process -- Analyzing marketing opportunities and developing strategies -- Developing marketing strategy and the marketing mix -- Extending marketing.
ER  -