TY  - BOOK
AU  - Sterne,Jim
TI  - World Wide Web marketing: integrating the Internet into your marketing strategy 
SN  - 0471128430 (paper : alk. paper)
AV  - HF5415.1265  .S742 1995
PY  - 1995///
CY  - New York
PB  - J. Wiley
KW  - Internet marketing
KW  - World Wide Web
KW  - Internet
N1  - Includes index; Introduction to the internet and the web-An executive summary -- Getting to know the internet -- Welcome to the World Wide Web -- Using the World Wide Web for marketing -- Customer service first -- Web page functionality-Be kind to your users -- Interactivity is king -- Feedback -- Value added marketing -- Attracting attention -- Measuring your success -- A few thorny issues -- Where do you start? -- Looking toward the future
ER  -