TY  - BOOK
AU  - Link,Peter
ED  - Institution of Electrical Engineers.
TI  - Marketing of technology: an Australian perspective
SN  - 0170070034
AV  - HF5415.153 .L5 1987
PY  - 1987///
CY  - Australian
PB  - Nelson Wadsworth
KW  - New products
KW  - Marketing
KW  - Technology
KW  - Product life cycle
KW  - Management
N1  - Includes index; Bibliography: p. [140]-142; The world of industrial innovation -- The need for new industrial products -- Developing and launching new industrial products -- Idea generation and screening -- Success and failure-rates and causes -- Organizational buyer behavior and new products -- The development phase -- Market research for new product decisions -- Forecasting sales of new products and technology -- Launch planning and implementation -- BWD industries PTY LTD-Powerscope II -- Consolidated electronics-Autophase -- Dunlop pulsar battery.
ER  -