TY  - BOOK
AU  - Solomon,Michael R.
AU  - Bamossy, Gary.
TI  - Consumer behaviour: a European perspective 
SN  - 9780273687528
AV  - HF5415.33.E85 .S65 2006
PY  - 2011///
CY  - Boston
PB  - Pearson Education, Inc
KW  -  
KW  - consumers as decision makers
KW  - Consumer behavior
KW  - Europe
N1  - Includes bibliographical references and indexes; Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- A portrait of European consumers -- Culture and European lifestyles
ER  -