TY  - BOOK
AU  - Kotler, Philip.
AU  - Gary,Armstrong
TI  - Principles of marketing
SN  - 9780131469181
AV  - HF5415 .K6314 2006
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Includes Index; Defining marketing and the marketing process -- Understanding the marketplace and customers -- Designing a customer-driven marketing strategy and marketing mix -- Extending marketing
ER  -