TY  - BOOK
AU  - .
AU  - 
AU  - 
AU  - 
AU  - 
AU  - 
TI  - Essentials of marketing
SN  - 9780170104616
AV  - HF5415 .S8 2003
PY  - 2003///
CY  - Australia
PB  - Thomson
KW  - Marketing
N1  - Includes bibliographical references and index; The marketing experience -- Customer information -- Managing the marketing elements: product and distribution decisions -- Managing the marketing elements: integrated marketing communication and pricing decisions -- The world of marketing
ER  -