TY  - BOOK
AU  - Shimp,Terence A.
AU  - Shimp,Terence A.
TI  - Advertising, promotion, and supplemental aspects of  integrated marketing communications
SN  - 0030103525
AV  - HF5415.123 .S54 1997
PY  - 1997///
CY  - Fort Worth
PB  - Dryden Press
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993; Includes bibliographical references and index; The concept, practice and environment of integrated marketing communications -- Targeting integrated marketing communications -- Personal selling -- Advertising management -- Sales promotion management -- Supportive marketing communications tools.
ER  -