TY  - BOOK
AU  - McGuiggan
TI  - Learning aid to accompany Basic marketing
SN  - 0074709275
AV  - HF5415.13 .M34 2001
PY  - 2001///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - McCarthy's name appears first on the earlier edition; Includes bibliographical references (p. 725-787) and indexes
ER  -