TY  - BOOK
AU  - Cateora,Philip R.
AU  - Gilly, Mary C.
AU  - Graham, John L.
TI  - International marketing
SN  - 0071156739
AV  - HF1009.5 .C35 1999
PY  - 2009///
CY  - Boston.
PB  - McGraw Hill
KW  - Export marketing
KW  - International business enterprises
N1  - Includes index; An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material
ER  -