TY  - BOOK
AU  - Bradley,Frank
TI  - International marketing strategy
SN  - 0131495275
AV  - HF1416 .B72 1995
PY  - 1995///
CY  - Lomdon, New York
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
N1  - Includes bibliographical references and indexes; International marketing in the firm -- Theories of the firm in international markets -- Internationalization of the firm: resources and managerial capacity -- Strategic options for the firm in international markets -- The social-cultural environment of international marketing -- Public policy environment of international marketing -- Creating competitive advantage: implementing public policy -- Global, regional and emerging markets -- International markets and customers -- Analysis of international competitors -- Entering international markets -- Exporting as strategy for international market entry -- Competitive alliances to enter international markets -- Entering international markets through foreign direct investment -- The consumer products firm in international markets -- The industrial products firm in international markets -- The service firm in international markets -- Managing international distribution channels -- Selling and negotiating in international markets -- Managing international operations
ER  -