TY  - BOOK
AU  - Holloway Robert J.
AU  - Hancock  Robert S.
TI  - The environment of marketing  behaviour: selections from the literature 
T2  - The Commonwealth and international library. Essentials of marketing
SN  - 471407145
AV  - HC79 .H65 1969
PY  - 1969///
CY  - New York
PB  - John Wiley &Sons inc
KW  - Consumer behavior
KW  - Marketing research
N1  - Bibliography: p. 133-138; The focus of marketing -- The environment and forces of marketing -- Directing the marketing effort -- International marketing and economic development -- Marketing in perspective and challenging issues
ER  -