TY  - BOOK
AU  - Kotler, Philip
TI  - Principle of Marketing
SN  - 0876927045
AV  - HF 5415 .K6314 1991
PY  - 1991///
CY  - New York:		
PB  - Pearson Education
N1  - includes index and bibliography; Part 1: understanding marketing and marketing management process -- Part 2: analyzing market opportunities -- Part 3: selecting target markets -- Part 3: selecting targets markets -- Part four: developing the  marketing mix -- Part five: managing the marketing effort -- Part six: extending marketing
ER  -