TY  - BOOK
AU  - Pine,B.Joseph
AU  - Gilmore,James H.
TI  - The experience economy
SN  - 9781422161975 (alk. paper)
AV  - HF5415.15 .P56 2011
PY  - 2011///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Product management
KW  - Marketing
KW  - Diversification in industry
KW  - Customer services
N1  - Rev. ed. of: The experience economy :  work is theatre & every business a stage. 1999; Includes bibliographical references and index; Welcome to the experience economy--Setting the stage--The show must go on--Get your act together--Experiencing less sacrifice--Work is a theatre--Performing to form--Now act your part--The customer is the product--Finding your role in the world
ER  -