TY - BOOK AU - Stanton, William J. AU - Spiro, William J. TI - Management of a Sales Force SN - 9780071167673 AV - HF5438.4 .S78 1998 PY - 1999/// CY - Boston PB - Irwin McGraw-Hill N1 - Includes index; Introduction to sales force management plan of this book -- Organizing, staffing and training a sales force -- Directing sales force operations -- Sales planning -- Evaluating sales performance ER -