TY  - BOOK
AU  - Pike, Steven
TI  - Destination marketing: an integrated marketing communication approach
SN  - 9780750686495
AV  - G155.A1  .P544 2008
PY  - 2008///
CY  - London
PB  - Routlege
N1  - Includes index and bibliographies; The study of destination marketing -- Definitions -- Destination marketing organisations -- Organisation structure -- DMO roles -- Marketing strategy development -- Marketing research -- Destination branding -- Destination image -- Market positioning -- Target markets -- Marketing communications -- Distribution -- Public relations -- Meetings marketing -- Disasters and crises -- Perfomance metrics
ER  -