TY  - BOOK
AU  - McCabe, Scott.
TI  - Marketing communications in tourism and hospitality: concepts, strategies and cases 
SN  - 9780750682770
AV  - G155.A1 M33 2009
PY  - 2009///
CY  - London
PB  - Routledge
N1  - Includes index; Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies
ER  -