TY  - BOOK
AU  - McQuail,Denis
TI  - McQuail's mass communication theory
SN  - 1412903718
AV  - P90 .M35 2005
PY  - 2005///
CY  - London, Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Mass media
N1  - Includes bibliographical references (p. [571]-608) and indexes; Preliminaries -- Theories -- Structures -- Organizations -- Content -- Audiences -- Effects -- Epilogue
UR  - http://www.loc.gov/catdir/toc/fy0602/2005282679.html
UR  - http://www.loc.gov/catdir/enhancements/fy0658/2005282679-d.html
ER  -