TY  - BOOK
AU  - Morrison,Alastair M.
TI  - Hospitality and travel marketing
SN  - 0766816052
AV  - TX911.3.M3 M67 2002
U1  - 647.94/068/8 21
PY  - 2002///
CY  - Albany, NY
PB  - Delmar Thomson Learning
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - Includes bibliographical references and index; Introduction to marketing(What is marketing) -- Planning, research and analysis(Where are we now) -- Planning : Marketing strategy and planning (Where would we like to be) -- Implementing the marketing plan (How do we get there?) -- Controlling and evaluating the plan( How do we make sure we get there? How do we know if we got there?)
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
ER  -