TY  - BOOK
AU  - Berman,Barry
AU  - Evans,Joel R.
TI  - Retail management: a strategic approach 
SN  - 0023086416
AV  - HF5429 .B45 1989
PY  - 1989///
CY  - New York, London
PB  - Macmillan, Collier Macmillan
KW  - Retail trade
KW  - Management
N1  - Includes bibliographies and indexes; An introduction to retailing -- Strategic planning in retailing: owning or managing a business -- Retail institutions by ownership -- Retail institutions by retail strategy -- Identifying and understanding consumers -- Marketing research in retailing -- Trading area analysis -- Site selection -- Retail organization and human resource management -- Operations management -- Buying and handling merchandise -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a store image  -- Promotional strategy
ER  -