TY  - BOOK
AU  - Quester, Pascale G. 
AU  - McGuiggan, Robyn L.
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome.
TI  - Marketing: Creating and delivering value
SN  - 007471229
AV  - HF5415.13 .Q47
CY  - Australia
PB  - McGraw-Hill
N1  - Marketing strategy and management -- Understanding markets -- The marketing mix -- Evaluating marketing; Includes index
ER  -