TY  - BOOK
AU  - Quester, Pascale G.
AU  - McGuiggan, Robyn L.
AU  - McCarthy, Jerome E.
AU  - Perreault, William D.
TI  - Basic Marketing: a managerial perspective 
SN  - 1770110708354
AV  - HF5415.13 Q.47 2001
PY  - 2001///
CY  - Australia
PB  - McGraw-Hill
N1  - Introduction -- Strategic issues in marketing -- The marketing mix -- Planning, implementing and controlling
ER  -