TY  - BOOK
AU  - Mason,Joseph Barry
AU  - Mayer,Morris Lehman
AU  - Ezell,Hazel F.
TI  - Cases and problems in contemporary retailing
SN  - 0256027579 (pbk.)
AV  - HF5429 .M326 1982
PY  - 1982///
CY  - Plano, Tex.
PB  - Business Publications
KW  - Retail trade
KW  - Case studies
N1  - "Index of cases": p. 346; Bibliography: p. 309-314; The marketing concept, the consumer, and environmental dynamics -- Strategic planning and marketing strategy; organizational structure, personnel management, and careers -- Retail finance, accounting, and expense and merchandise management -- Strategic dimensions of retail pricing, vendor relationships, distribution planning, and channel relationships -- Retail policy decisions relating to promotions, services, store location, store design and layout and merchandise presentation
ER  -