TY  - BOOK
AU  - Center,Allen H.
AU  - Jackson,Patrick
AU  - Jackson,Patrick
TI  - Public relations practices: managerial case studies and problems 
SN  - 0136138039
AV  - HM263 .C332 2003
U1  - 659.2 21
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Public relations
KW  - Case studies
N1  - Rev. ed. of: Public relations practices / Patrick Jackson, Allen H. Center. 5th ed. c1995; Includes bibliographical references and index; The purpose of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values -- Career preparation
ER  -