TY - BOOK AU - McNaughton, Rod B. TI - Developments in Australasian Marketing / SN - 076230636X AV - HF5415.12 .A89 .D48 2000 PY - 2000/// CY - Stamford PB - JAI Press N1 - Includes bibliographical references and index; Marketing orientation studies -- Cross-cultural studies -- Internationalization issues -- Technology issues ER -