TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior: : buying, having, and being
SN  - 9780134129938 (student edition)
AV  - HF5415.32 .S6 2009
U1  - 658.8/342 23
KW  - Consumer behavior
N1  - Includes bibliographical references and index; Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index
ER  -