TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0030262186
AV  - HF5415.2 .Z54 2000                                               
PY  - 2000///
CY  - Fort Worth
PB  - Dryden Press
KW  - Marketing research
N1  - Includes bibliographical references (p. [797]-804) and index; Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation
ER  -