TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
AU  - Whittington,Richard
TI  - Exploring corporate strategy
SN  - 9780273710189 (text only)
AV  - HD30.28 .J648 2006
PY  - 2006///
CY  - Harlow, England, New York
PB  - FT/Prentice Hall
KW  - Business planning
KW  - Strategic planning
N1  - Subtitle on cover: Text and cases; "Student access code" inserted; Includes bibliographical references and index; Introduction -- The strategic position -- Strategic choices -- Strategy into action -- How strategy develops -- Case studies
ER  -