TY  - BOOK
AU  - Watson,James
TI  - Media communication: an introduction to theory and process 
SN  - 0230535496 (alk. paper)
AV  - P90 .W29 2008
PY  - 2008///
CY  - Houndmills, Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Mass media
N1  - Includes bibliographical references (p. 409-419) and index; Studying the media -- Setting the scene media in context -- The language of study -- The audience for media perspective in use and response -- Media in society purpose and performance -- The news gates agendas and values -- Narrative the media as storytellers -- The practice of media pressure and constraints -- The global arena issues of dominance and control -- Network communication visions and realities -- Research as exploration and development -- 21st century perspectives -- Concluding remarks
UR  - http://www.loc.gov/catdir/toc/ecip0813/2008011817.html
ER  -