TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior: buying, having, and being 
SN  - 013365768X
AV  - HF5415.32 .S6 1996
PY  - 1996///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Consumer behavior
N1  - Includes bibliographical references and index; Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture
ER  -