TY  - BOOK
AU  - Czinkota,Michael R.
TI  - Marketing: best practices 
SN  - 0030211093
AV  - HF5415 .M29 2000
PY  - 2000///
CY  - Fort Worth
PB  - Dryden
KW  - Marketing
N1  - Includes bibliographical references and indexes; Introduction- Marketing environment -- Understanding the market -- Product -- Distribution -- Integrated marketing communications -- Pricing -- The future of marketing.
ER  -