TY  - BOOK
AU  - Hearne, J. J.
TI  - Marketing for Managers
SN  - 0726710547
AV  - HF5415.13 .H43 1979
PY  - 1979///
CY  - Melbourne
PB  - Edward Arnold Pty
N1  - Includes index; Marketing function -- The consumer -- What makes the consumer tick? -- The marketing environment -- The legal framework -- Marketing information and arithmetic -- Market research and advertising -- New product development -- Theory of market behavior -- Pricing strategy -- Distribution strategy -- Advertising strategy -- Specializations in marketing -- Planning and control
ER  -