TY  - BOOK
AU  - Solomon, Michael R.
TI  - Consumer Behavior: buying, having and being 
SN  - 0130812552
AV  - HF5415 .S65 1999
PY  - 1999///
CY  - New Jersey
PB  - Prentice Hall
N1  - Includes index; Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture
ER  -