TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing Management
SN  - 0130156841
AV  - HF5415.13 .K68 2000
PY  - 2000///
CY  - New Jersey
PB  - Prentice Hall
N1  - Includes bibliographical references and index; Understanding marketing management -- Analyzing marketing opportunities -- Developing marketing strategies -- Making marketing decisions -- Managing and delivering marketing programs
ER  -