TY  - BOOK
AU  - Millard, Edward .
TI  - Export Marketing for a Small Handicraft Business
SN  - 9781853393525
AV  - HF1416  .M55 1996
PY  - 1996///
CY  - UK
PB  - Oxfam
N1  - Includes index; Introduction -- The marketing mentality -- The business approach -- Markets and their characteristics -- Reaching your customer -- Support for handicraft exporters -- Designing and producing for export -- Presenting your product -- Fulfilling orders -- Despatching export consignments
ER  -