TY  - BOOK
AU  - Albrecht,Karl
TI  - The Northbound train: finding the purpose, setting the direction, shaping the destiny of your organization 
SN  - 081440233X :
AV  - HD58.9 .A447 1994
PY  - 1994///
CY  - New York
PB  - AMACON
KW  - Organizational effectiveness
KW  - Strategic planning
KW  - Customer services
N1  - Includes bibliographical references and index; Quo vadis: why organizations are losing their way -- Beyond executive management: the call for leadership -- Learning the new rules of the game -- The design of meaning: piecing together the strategy puzzle -- The environment scan: what's going on out there? -- The organizational scan: who are we? -- The opportunity scan: what are our possibilities? -- Model building 101: the customer value model -- Model building 102: visions, mission and vaues -- Model building 103: business logic and strategy -- Model building 104: the customer value package -- Strategic gap analysis: what's the "delta"? -- Action planning -- Strategy deployment
ER  -