TY - BOOK AU - De Bono, Edward, TI - Serious creativity: using the power of lateral thinking to create new ideas SN - 0006378969 AV - BF408 .D31 1992 PY - 1992/// CY - Toronto PB - HarperCollins publishers KW - Creativity thinking KW - Lateral thinking KW - Creative ability in business N1 - includes bibliographical index; The need for creative thinking -- Lateral thinking tools and techniques -- The application of creative thinking ER -