TY  - BOOK
AU  - Domanski, James.
AU  - Poulin, Paul.
TI  - Direct line to profits: the Canadian guide to telemarketing 
SN  - 0919959547
AV  - HF5415.1265 .D66 1991
PY  - 1991///
CY  - Toronto
PB  - Grosvenor House Press Inc.
KW  - Telemarketing
KW  - Canada
N1  - includes bibliographical references; Telerevolution -- Telemarketing fundamentals -- Telemarketing applications -- Telemarketing and strategic planning -- Integrating telemarketing into your firm -- Telemarket research -- Telemarketing and the marketing mix -- Telemarketing service bureaus -- In-house telemarketing centres -- Designing an in-house centre -- The people factor -- Management systems for telemarketing -- Investment analysis -- Operating a telemarketing centre -- The market approach -- An offer they cant refuse -- Testing and evaluating -- Telemarketing and financial services -- International telemarketing -- Telemarketing fund raising and membership drives -- Professionalism in telemarketing -- Telemarketing in the 1990s.
ER  -