TY  - BOOK
AU  - Hutt, Michael D.
AU  - Thomas W. Speh.
TI  - Business marketing management: B2B 
SN  - 9781133189572
AV  - HF5415.13 .H88 2013
PY  - 2013///
CY  - Australia
PB  - Cengage Learning
N1  - includes index; A business marketing perspective -- Organization buying behavior -- Customer relationship management strategies for business markets -- Segmenting the business market and estimating segment demand -- Business marketing planning : strategic perspectives -- Business marketing strategies for global markets -- Managing products for business markets -- Managing innovation and new industrial product development -- Managing services for business markets -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications : advertising and sales promotion -- Business marketing communications : managing the personal selling function -- Marketing performance measurement
ER  -