TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 9781944659004 (hardcover)
AV  - HF5415.13 .L68 2016
PY  - 2016///
CY  - New Jersey
PB  - World Scientific
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - includes index; Understanding service products, consumers, and markets -- Applying the 4PS of marketing to services -- Managing the customer interface -- Developing customer relationships -- Striving for service excellence -- Case studies
ER  -